Thank You Buyers

I just want to thank all of you that have patronised TradeDuct over the last year.  It has been indeed an interesting year for us at TradeDuct as we had never traded in Nigeria previously and did not understand a lot about the terrain and the numerous obstacles that could hinder good business growth.

Our TV stands were meant to be the first of many items to be distributed in Nigeria through wholesalers and retailers and we brought them in amidst a high level of anticipation and expectations.  At prices as low as 8000 naira who would have expected that distributing 5000 TV stands will be a problem in a country of over 100 million people.  Well we were not totally correct as we walked straight into a cartel trading in Alaba who had a monopoly over the market and will not buy from us even at reduced rates!

This left us with two choices - either sell to the cartel at a loss or find another medium to engage the general public.  We chose option 2 and and started a campaign to sell dierectly to the end user through email marketing and newspaper advertisement and go a step further by delivering to them wherever possible in Nigeria.

Of course going down this route had a few snags with gaining the trust of our customers, there were those who chose to swear at the new idea and brand us as 419's to those who threatened to report us to the authorities!  However with our perseverance we have sold close to 4000 TV stands with only 2 complaints from customers who had a missing piece.

Its quite interesting to see how we have been able to sell so many stands from our base in London through the Internet and not to forget the many frieds we have made in the process.

I do promise to increase the number of different products shortly and we are also looking to see what we can export from Nigeria to European companies and consumers as Nigeria is truly blessed - A land of opportunity and good people.