The ability to sell quality goods in Nigeria via the Internet is indeed a challenge of sorts. The major hurdle to jump is the little matter of "trust". In most cases everyone has been duped in the past or knows somone who has been defrauded or in some uncanny cases predict that they will be reaped off in the future.With everyone in a constant state of alert, not even trusting friends and family, every trader must first jump this trust hurdle to have any chance of success online.
For internet selling to be a success, it relies heavily on a stable banking infrastructure either through traditional banks or 3rd party companies that carry out banking transactions like paypal. Ironically in Nigeria this is an industry that is bereft with inconsistencies.Unlike in most countries where you make a payment for a purchase knowing fully well that they will be delivered as promised and on time, this is not currently the case in Nigeria with logistics problems ranging from Police checkpoints, finding customer addresses to finding a good courier company to guarantee delivery.
Breaking the monopoly of the local business cartels in some industries like electronics, furniture and fashion can only be achieved through internet channels as this will allow the consumers to finally have a choice of what they can get and how it is delivered to them.
Regardless of all the above issues, selling in Nigeria through the Internet is an emerging and exciting business with tremendous opportunities. What you need to do is to build your brand and the trust of your customers. When eventually the banks get in line you will be truly positioned to make the most of this mode of selling.
SEASON'S GREETINGS
14 years ago
I must say, the open approach to sharing your market entry challenges is commendable, and the fact that 90% of the articles were sold online through direct sale is equally worthy of praise.
ReplyDeletethere are two local online traders you may want to look at partnering with for distribution.
remain steadfast, in a market of full of substandard products, it is to be expected that Alaba boys will raise dust.
As for export products, Shea butter; i hear body shop buys from Ghana, so you might want to look into the situation there.
online trading is here to stay, and you are an early mover, huge advantages and potentials there.